This one was so much fun! Spilt Milk is an advice podcast that encourages open conversations about the worries that everyday people face. Their mission is to help those who don’t have a strong support system around them. Each week, Spilt Milk opens the floor to the public and allows listeners to anonymously call in and share their problems. I wanted this visual identity to have a fun, playful and super inviting feel that attracts a wide audience and allows them to feel comfortable calling in. I went for something with a comical touch to balance the heavier topics that are often discussed, and to further reinforce the safe and open space that they provide.